Growing at a rate of 20% annually,
the prepaid card is now a marketing phenomenon. Large
and small merchants are
demanding this payment option because of its convenience,
consumer popularity and – most of all – its
high profitability. According to recent studies, 10-20%
of a card’s value may never be redeemed. Studies
also showed that when a cardholder uses a store value
card, the amount of the sale is 61% above the value of
the card,
thus creating a lift in
sales. |
| |
| Stored Value Card Applications: |
| |
| • Gift cards |
Gift cards are rapidly replacing paper gift certificates
for
their ease of use, fraud prevention and reporting capabilities. |
| • Frequent shopping and convenience |
Stored Value Cards can be reloaded, creating opportunities
for repeat store visits. |
| • In-store credit |
Instead of using paper credit vouchers, Stored Value
Cards can be issued for merchandise returns and in-store
credits. |
| • Advertising |
A card in the customer’s wallet
is a constant advertisement. |
| • Promotion |
The marketing opportunities are endless. |
| |
| Benefits of Stored Value Card Program: |
| |
| • Increase Sales |
 61%
of customers spend more than value of gift card
|
50%
of dollars on the card are spent at retail than discount
sale price |
10-20%
of a card’s value may
never be redeemed |
| • Acquire cash upfront before delivering the product
or service |
| • Currency turned into store credit |
| • Consumer cash kept in store |
| • Gain new customers |
| • Encourage repeat business |
| • Use Stored Value Cards as a powerful promotion
tool |
| • Compete with national chain resellers |
| • Quick, hassle-free merchant setup |
| • Full merchant support provided (Merchant help
desk 24/7) |
| • Turnkey, web-based and preprinted merchandising
materials
available |
• Flexible programs
offered from low cost, flat fee programs
to fully customized
programs |
| |
For more information about the Stored Value Card Program
contact
Credomatic Merchant Services today. |